Cramer -- Twitter Could Be a 'Major Profit Generator' in 2016
NEW YORK (TheStreet) -- Shares of Salesforce.com (CRM) - Get Report are slightly higher on Thursday, but a tweet from its CEO Marc Benioff caught the attention of TheStreet's Jim Cramer.
On CNBC's "Stop Trading" segment, Cramer, the co-manager of the Action Alerts PLUS portfolio, referenced the tweet, saying Salesforce will be forced to "dramatically reduce our investment in [Indiana] based on our employees' & customers' outrage over the Religious Freedom Bill."
While the results are unlikely to impact Salesforce's earnings, it just goes to show the power that a tweet has and what Twitter's (TWTR) - Get Reportplatform is capable of, Cramer said.
Twitter is great for breaking news, Cramer added.
Shares of Twitter are climbing 1.6% on Thursday.
The company is now gaining market share in the display ad business. Digital ads are no longer just about Facebook, Cramer commented.
As a result, Twitter could be a "major profit generator" come 2016, Cramer said. The last quarter helped the stock regain its mojo, with shares up 40% in 2015 alone, he concluded.
At the time of publication, Cramer's Action Alerts PLUS held TWTR.
