NEW YORK (TheStreet) -- TheStreet's Jim Cramer and Debra Borchardt talk about Facebook (FB) - Get Report and the long road it faces.

Facebook has recently received numerous upgrades from analysts on the back of the video ad campaign the company plans to launch sometime in July. Jeffries seems to think this will result in billions of dollars in revenue for Facebook.

Cramer went on to say that it is one of the most frustrating stocks to own because it is essentially defenseless. Without a buyback plan or a dividend, along with the hatred from Wall Street, it's very hard to gain upward momentum.

Borchardt went on to say that there also seems to be a lot of insider selling, particularly from Sheryl Sandberg, COO of Facebook. Cramer acknowledged that the selling isn't a positive sign, but it doesn't necessarily mean it's a bad thing.

He continued, "people sell for a lot of reasons. I'd like to see insider buying rather than insider selling, but so would everybody."

Cramer really likes the new "Home" feature that Facebook launched earlier this year and thinks that the stock will have to do a lot of things right before people start gobbling up shares.

Despite being under water on the position, Cramer likes the long-term outlook for the company. However, he does understand the negative sentiment surrounding the stock. "It's all bad, except for the fundamentals," he said.

Borchardt added, "ultimately, if you're a stock buyer and you find a company you like, fundamentally, then you average your costs" and pick your moments to buy.

Cramer likes the company, but is realistic with the stock, concluding, "shorts have a free fire zone in the stock because there's no buyback, insider selling, no dividend, no clarity."

-- Written by Bret Kenwell in Petoskey, Mich.

At the time of publication, Cramer's Action Alerts PLUS was long FB.

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