NEW YORK (

TheStreet

) -- Consumer sentiment fell unexpectedly in April, missing expectations.

The Reuters/University of Michigan index dropped to 69.5 during the month from 73.6 in March. Economists were expecting a reading of 75.

The consumer view on current economic conditions fell to 80.7, the lowest since December, while consumer expectations fell to 62.3, its worst reading since March 2009 -- further indication of the skeptcisim of consumers on the recovery of the economy and job market.

Shares of retailers are in the red Friday morning, with the S&P Retail Index down 1.4% to 475.45. Some notable decliners include

Borders

( BGP), which is tanking 7.4% to $2.76,

RadioShack

(RSH)

which is falling 2.7% to $23.08,

Office Max

(OMX)

, which is losing 5.6% to $15.53,

eBay

(EBAY) - Get Report

, which is dropping 2.6% to $26.28 and

Macy's

(M) - Get Report

, which is off 3.4% to $22.95.

-- Reported by Jeanine Poggi in New York.

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