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Clearing Up My View on Hansen Natural

I like this share-taker in the long term. But in the short term, the market may take it lower.
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OK, the venues collide. When I started my radio show today, which now airs live, I said that I thought that Hansen (HANS) was taking share away from Coke (KO) - Get Coca-Cola Company Report and Pepsi (PEP) - Get PepsiCo, Inc. Report, which makes it a good situation. I subsequently went on "Stop Trading" and said I thought it was clear that people were buying it today because of the soda weakness described in The New York Times. I then feel that I let myself get painted into an unfair corner where I didn't like HANS.

Of course, you can't go out in one medium and say you like it, and then say you don't in another. That's just ridiculously inconsistent. It is true that the "tape" turned down after my radio broadcast, making it seemingly difficult to sustain the rally in Hansen. But this decline off of "my comments" was way too harsh.

My long-term view on Hansen is that it is a share-taker and a valuable stock. My short-term view is that you can buy some, but expect it to go lower because the tape is so bad. The truncated style of "Stop Trading" created a false impression of negativity and I deeply regret the contrast between mediums, as it should not have come out that way.

At the time of publication, Cramer had no positions in the stocks mentioned.

Jim Cramer is a director and co-founder of He contributes daily market commentary for's sites and serves as an adviser to the company's CEO. Outside contributing columnists for and, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for

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