Don't forget to check out this morning's early installment of SiliconStreet.com.

Harvey Baraban, a San Francisco trader who teaches courses on technical analysis, called Friday with a bit of fundamental wisdom: "The Starbucks miss will make old-line companies think twice before launching into an in-house strategy."

Good point, Harvey. He's referring to the bombshell last week by

Starbucks

(SBUX) - Get Report

that Internet investments, among other problems, are hurting the specialty retailer's bottom line.

Faster than you can say double skinny latte, another high-profile retailer dropped its own bomblet:

Toys R Us

(TOY)

, in a classic "bury the lead before a holiday weekend" announcement ploy, said on Friday that

toysrus.com

CEO Bob Moog had decided not to leave his private games company after all. Less than two weeks ago, Moog

discussed in this space how he'd be a hero this Christmas simply by racking up $100 million in revenue for the online version of the beleaguered toy behemoth.

Play-Doh on its face, Toys R Us reported that it had chosen advertising agencies for toysrus.com and, oh, by the way, "in related news," Moog wasn't able "to extricate himself from his responsibilities" at

University Games

, the company he founded on April Fool's Day in 1985.

Watch for the skinny on that this week.

Word Lovers of the World Unite

The word "greenfield" seems to stir up the etymologist in

TSC

readers. The

expression first appeared here to explain the difference between old phone networks, like those owned by the Baby Bells, and brand-new systems being built from scratch by the likes of

Qwest

(QWST)

and

Level 3

(LVLT)

. To clear things up, I related the more literal

example of a steel mill constructed in an Indiana cornfield.

Now comes another definition from Dick William of Laguna Beach, Calif., who reports that "when I worked with my father as an apprentice electrician in the summer 40 years ago, greenfield was the name given to flexible metal electrical conduit. It was installed in a building, and the wires were pulled through later and hooked up."

And then, inevitably, the environmental movement weighed in. David Ziegele, an employee of the U.S.

Environmental Protection Agency

, notes that there is an alternative to expanding an existing plant or building on a greenfield site. It's call "brownfield" redevelopment. This is the reuse of abandoned or underutilized industrial sites, and it has the advantages, says Ziegele, of less destruction of rural habitats, less vehicle traffic and easier access for urban workers, among other benefits.

Any other colors out there?

Adam Lashinsky's column appears Mondays, Wednesdays and Fridays. In keeping with TSC's editorial policy, he doesn't own or short individual stocks, although he owns stock in TheStreet.com. He also doesn't invest in hedge funds or other private investment partnerships. Lashinsky writes a monthly column for Fortune called the Wired Investor, and is a frequent commentator on public radio's Marketplace program. He welcomes your feedback at

alashinsky@thestreet.com.