The New York hotel and real estate chain also said it would name the travel business Travelport. Gordon Bethune became chairman of the division last month.
"Jeff Clarke has been a rising star in the technology sector for many years and I am delighted that he has agreed to accept the position as CEO and president," Cendant CEO Henry R. Silverman said. "Jeff's strong management and operational skills played an integral role in the successful revitalization of CA. As head of global operations at Hewlett- Packard following its merger with Compaq Computer Corporation, he helped to facilitate one of the largest and most successful merger integrations within the technology sector. Jeff's unique experiences make him a seasoned executive who is well prepared to continue to strengthen TDS's position as one of the world's leading travel distribution services businesses."
The travel division will continue to be referred to as TDS until the Travelport logo and complete brand identity have been announced, which is expected to be in the early summer. Travelport will be headquartered in New Jersey and is one of the most geographically diverse and vertically integrated travel distribution companies in the world, with over 8,000 employees operating in more than 130 countries.
"Taking on the Travelport name offers us the opportunity to create a strong and unifying brand identity for the distinct travel businesses that comprise our company. It also allows us the opportunity to leverage the brand equity that already exists in the Travelport name and identifies our company as the destination for travel bookings," Bethune said. "Travelport will continue to focus on transforming the travel experience by improving operating systems and employing a more customer-focused approach."