Updated from Jun. 27 to include a video and comments from PepsiCo's CFO.
Burger King may have a new hit product on its hands judging by early consumer reviews on social media.
Burger King, a division of Restaurant Brands International (QSR) - Get Report , launched its latest wacky food on June 27. Mac n' Cheetos is a snack mashup created in partnership with beverage king PepsiCo(PEP) - Get Report . They are a portable combination of mac n' cheese covered with crispy Cheetos flavor. In reality, it is a classier mozzarella stick. A five-piece order goes for $2.49.
Consumers have gone straight to snapping photos of the new product and sharing their thoughts, which have largely been favorable. Even PepsiCo's CFO has taken some time away from number crunching to give the fast food mashup a taste. "Yes, I have tried them -- and I think it's a terrific product," Pepsico Vice Chairman and CFO Hugh Johnston told TheStreet in an interview Thursday.
Mac n' Cheetos is the latest in a string of weird creations by Burger King.
Burger King, also known as the Home of the Whopper, launched several variations on a classic hot dog in February across all of its 7,150 North America locations. In April, the company took its popular chicken fries rings nationwide. The company sold a black-bunned burger filled with Kraft Heinz's(KHC) - Get Report A1 steak sauce called the Halloween Whopper for a limited time in September. And in March it unveiled the "Angriest Whopper," a burger with a red bun, jalapenos and hot sauce.
Ridiculous sounding -- and looking -- products seem to be working for Burger King.
Same-restaurant sales at Burger King's U.S. business surged 5.7% last year, quicker than the 2.1% increase in 2014. First-quarter same-store sales in the U.S. rose a solid 4.4%.
Shares of Restaurant Brands have gained 8.5% over the past 12 months, compared to a 2.2% decline for the S&P 500.