Editor's pick: Originally published June 22.
Burger King has a stranglehold on concocting weird fast food that social media fans seem to eat up.
That much was reaffirmed Wednesday as the division of Restaurant Brands International (QSR) - Get Report announced it has teamed up with beverage and snack giant PepsiCo (PEP) - Get Report to develop what it calls Mac n' Cheetos.
PepsiCo is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio.
The new snack mashup, as Burger King refers to it, is a portable combination of mac n' cheese covered with crispy Cheetos flavor.
In reality, it is a classier mozzarella stick. The limited-edition item will go on sale starting June 27. A five-piece order goes for $2.49.
"No one understands snacking better than Cheetos, and our expertise at Burger King restaurants is serving guests on the go. So it just made sense that we come together to reinvent this favorite food like it's never been done before," gushed Alex Macedo, Burger King's president for North America, in a statement.
Macedo isn't kidding on the snack component -- Pepsi's Frito-Lay division has recently launched a Doritos-flavored taco at Yum! Brands' (YUM) - Get Report Taco Bell, as well as stuffed Doritos at convenience store chain 7-Eleven.
The weird experiments at Burger King seem to know no bounds.
Burger King, also known as the Home of the Whopper, launched several variations on a classic hot dog in February across all of its 7,150 North America locations. In April, the company took its popular chicken fries rings nationwide. The company sold a black-bunned burger filled with Kraft Heinz's (KHC) - Get Report A1 steak sauce called the Halloween Whopper for a limited time in September. In March it unveiled the "Angriest Whopper," a burger with a red bun, jalapenos and hot sauce.
Ridiculous sounding -- and looking -- products seem to be working for Burger King.
Same-restaurant sales at Burger King's U.S. business surged 5.7% last year, quicker than the 2.1% increase in 2014. First-quarter same-store sales in the U.S. rose a solid 4.4%.
Shares of Restaurant Brands have gained 13% over the past year compared to a 0.6% decline for the S&P 500.