Boring but Profitable - TheStreet

You could see the air go out of the sails of people watching our show when I chose to highlight

Microsoft

(MSFT) - Get Report

,

Cisco

(CSCO) - Get Report

and

Nokia

(NOK) - Get Report

.

To which, I say, so what?

I am not a broker looking to make new commission sales. I am not an entertainer, seeking to get your attention with some new, novel merchandise.

I am a money manager who believes that you have to stick with winners and sell losers. The greatest article I ever wrote was an explanation why, after recommending

Intel

(INTC) - Get Report

in

SmartMoney

a gazillion points ago, I reiterated that people should buy more Intel.

Join the discussion on

TSC

Message Boards.

They caught another gazillion.

My goal is to make money for people who listen to me. Sometimes I am going to fail at that goal. But it will not be because I am trying to sell new merchandise with a better commission built-in or a tough underwriting. It will not be because I am straining to think of something nobody else has ever thought of.

Sorry to be boring.

James J. Cramer is manager of a hedge fund and co-founder of TheStreet.com. At time of publication, his fund was long Nokia, Microsoft, Intel and Cisco. His fund often buys and sells securities that are the subject of his columns, both before and after the columns are published, and the positions that his fund takes may change at any time. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Cramer's writings provide insights into the dynamics of money management and are not a solicitation for transactions. While he cannot provide investment advice or recommendations, he invites you to comment on his column at

jjcletters@thestreet.com.