Problem solved, right? Well, not exactly.
First, let's tell the story as much of the business media sees it. Then we'll tell the story as it truly stands. Boeing's new signature aircraft has been delayed beyond easy measure. For several years (three to be precise) the delivery of the first Dreamliner has been delayed by problem after problem. It has proved an embarrassment for Boeing, as well as emblematic of challenges in the company's sourcing of parts and production capabilities. In short, it's been a God-awful mess.
Today, All Nippon Airways actually flies its first Dreamliner home. To most of the business media, that is the end of the story. (Yes, Wall Street Journal, Associated Press and Bloomberg, I'm talking to you.)
Bloomberg even went so far as to declare the troubles over in its headline: "Boeing to End Dreamliner Delays With All Nippon." Is that all she wrote? Are Boeing's challenges with the Dreamliner an item of the past?
Well, not exactly.
After all, Boeing still needs to produce enough Dreamliners--10 a month within two year's time. Are all those sourcing and production difficulties in the past? That's an open question--but one most of the business media is not even asking. Reuters, unlike those mentioned above, does a good job. So does The Financial Times and we'll end it with the FT: "Delivering the first 787 is an achievement, but there may be problems to come as Boeing tries to ramp-up production."
At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.
Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page.
For his "Business Press Maven" column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers.
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