) --Many retailers are preempting the Black Friday 2009 deals that traditionally arrive over Thanksgiving weekend and are desperately rolling out their Christmas specials in advance.

Even before Halloween, I started seeing Christmas decorations and prices appearing in stores.



may well have been the first when it launched into its

"Black Friday Now"

campaign that started in October.

The Internet is now abuzz with blog reports about early

Black Friday

deals being offered by

Best Buy

(BBY) - Get Report


Wal-Mart (WMT) - Get Report



(CVS) - Get Report

and others.


(TGT) - Get Report

even created a

Black Friday preview page

on its Web site.

It's too much, too soon. Such blatant desperation and commercialization undermines the holiday spirit and the excitement that is supposed to start stirring after a big Thanksgiving with friends and family.

As a harbinger of an economic recovery, the retail sector is not showing much confidence. It's another sign that despite investor optimism that pushed the Dow comfortably back above the 10K mark, consumer pessimism is proving harder to overcome.

Despite the slight reduction in new claims for

unemployment benefits

reported yesterday, there are just too many Americans out of work. The 10.2% jobless rate reported for October is a level we haven't seen in 26 years.

In this environment, discounters rule. But even low-price leaders such as Wal-Mart and


(KSS) - Get Report

are finding it necessary to go even lower. Both stores indicated this week that they plan aggressive discounting over the

holiday shopping season.

The price pressure and early start to the traditional Black Friday discounts suggests that retail margins will continue to erode. About the only good news is that we don't need to worry much about inflation.

--Written by Glenn Hall in New York.

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Glenn Hall is the New York-based Editor in Chief of

. Previously, he served as deputy editor and chief innovation officer at

The Orange County Register

and as a news manager at

Bloomberg News

in Frankfurt, Amsterdam and Washington, D.C. As a reporter, he covered business and financial markets, worked in both print and television in the U.S. and Europe, and conducted in-depth investigative coverage at

The Journal-Gazette

in Fort Wayne, Ind. His work also has been published in a variety of newspapers including

The Wall Street Journal


The New York Times


International Herald Tribune

. Hall received a bachelor's degree in journalism and political science from The Ohio State University and a certificate in project and program management from Boston University.