NEW YORK (
) -- Barbie has been blamed for many things -- among them an unrealistic physique that haters claim has a bad influence on the body image of young girls. But
iconic fashion doll is now taking the fall for yet another worldly issue: the destruction of the Indonesia rain forest.
Barbie has been everything from an astronaut to an Olympic gold medalist -- and now she is the killer of trees and baby tigers. No, Mattel hasn't released a Lumber Jack Barbie or Big Game-Poacher Barbie. According to Greenpeace, which sent a letter to Mattel, Barbie's packaging is made from wood pulp from Asia Pulp and Paper, a company it deems disastrous to the health of the Indonesia rain forests.
"Sumatran tigers, elephants and orangutans are being pushed to the brink of extinction because Mattel simply isn't interested in the origins of Barbie's pink box," the environmental group wrote on its Web site.
It took two months for Mattel to respond to Greenpeace's concerns, writing: "For other printed materials, we generally work with paper suppliers and the printers that can make recommendations on latest FSC-approved paper stocks that meet the needs of our specific project."
Greenpeace was not mollified. "Mattel's policy is so weak that even Ken could punch a hole in it," says Greenpeace, who staged a protest outside of the toy maker's headquarters on Tuesday. The group hung a banner outside the office with a message from Ken: "Barbie: It's over. I don't date girls that are into deforestation."
But Greenpeace isn't only picking on Barbie. It has also sent letters to other toy makers like
regarding their use of Asia Pulp and Paper products for packaging.
In light of all this,
how do you think Mattel and the toy makers should handle Greenpeace's claims? Is it time to make a change or should they continue to use these packaging materials?
Take our poll and see what
readers are saying....
-- Written by Jeanine Poggi in New York
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