Amazon Target Raised at CSFB - TheStreet

CSFB raised

Amazon.com's

(AMZN) - Get Report

target price Wednesday on expectations the company is set to bite an ever greater share of the retail market.

Analysts Heath Terry and So Young Lee boosted their 12-month outlook for the stock to $65 from $40, while reiterating their outperform rating. The valuation was based on two main factors: market opportunity and profitability. (CSFB has a banking relationship with Amazon.com.)

Although the online retailer sells into a worldwide market CSFB estimates at about $483 billion, it controls less than 1% of the total domestic retail market, representing a massive growth potential for the company, the analysts said in a report.

This expected market-share expansion would translate into sales growth of 18% and an increase of about 24% in its bottom line and free cash flow over the next 10 years, according to the report.

The outperform rating was kept in light of Amazon's high valuation, which the analysts said may be offset by the long-term prospects for the retailer's business.

Amazon will report third-quarter earnings on Oct. 21, and CSFB estimates net income of 8 cents per share, up from breakeven in the year-ago period. Revenue is forecast to grow 32% to $1.13 billion. The analysts also believe the company will provide stronger guidance because of improvement in consumer spending.

Amazon shares were up 45 cents, or 0.8%, at $55.36 in morning trading at the

Nasdaq

.