Every week for the past I don't know how many years we have had to endure Gene Marcial's

Business Week

column by that hypes stocks pretty indiscriminately, even by its own measurement.

Here is a feature I hope to make as regular as possible, a tip sheet on Marcial's Tip Sheet. I am trying to get it up by the opening so the column does less damage to your wallet than usual.

First up, he predicts steam for

Hoover's

(HOOV)

(HOOV), betting that something big could happen here, either with takeout or earnings. I like this one, I think it is a 1-in-3 shot of being right, much higher than usual for this column. But remember, the finance segment, which Hoover's plays in, is wildly overpopulated and viciously competitive. I would buy it if were unchanged. I would not pay 10 where it is indicated as I write.

Second is

Communication Intelligence

(CICI)

. Oh boy, I dealt with this one on Tuesday in my

column saying it was too speculative. Marcial throws the napalm on it today and it is up 2 from the get go. This one is a sale if you own it -- right into the Marcial run-up. This is the kind of small-cap stock that should not be hyped in these columns, but seems to be done regardless of the ethics involved. C'est la vie.

Third is

McDermott

(MDR) - Get Report

. This one is touted by James Marquez, who used to tout all of the time to Dan Dorfman. I give this a 1-in-10 shot as Marquez's record is spotty at best. Use any Marcial lift to lighten up.

James J. Cramer is manager of a hedge fund and co-founder of TheStreet.com. At time of publication, his fund had no positions in any stocks mentioned. His fund often buys and sells securities that are the subject of his columns, both before and after the columns are published, and the positions that his fund takes may change at any time. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Cramer's writings provide insights into the dynamics of money management and are not a solicitation for transactions. While he cannot provide investment advice or recommendations, he invites you to comment on his column at

jjcletters@thestreet.com.