Editors' pick: Originally published Jan. 9.
In terms of social media interactions, Wendy's started off the year on a high note by owning a user so hard they deleted their account.
However, that victory was overshadowed last Thursday when they tweeted a popular alt-right meme (Pepe the frog) with the signature red Wendy's hairdo when a user asked them if there were any Wendy's memes. The tweet was quickly deleted, but not before it was retweeted and screenshot hundreds of times, a sinister reminder that the Internet never forgets.
Wendy's quickly apologized with a brand-appropriate answer from its social/digital PR team, but it makes you realize how hard brands have it now. Every message they send is scrutinized as it makes millions of impressions across their customers' accounts. Some good, some bad, and some so completely terrible they made our list of worst tweets.
All of the brands listed posted public apologies after the poorly timed, insensitive or accidental tweets.
1. The infamous United Airlines porn tweet.
No, we're not going to show you the NSFW option. Just assume it's really graphic.
2. Best Buy's careless murder tweet.
Trying to capitalize on the popularity of the podcast Serial, Best Buy made a joke about the murder in question that happened in one of its parking lots in 1999.
3. KitchenAid tweets a joke about Obama's grandma who died days before the election
The dangers of your social-media team having access to the brand account at all hours: He or shecan accidentally send things meant for their personal accounts to all of the brand's followers. Clearly that person wasn't allowed access to the KitchenAid account anymore.
4. Kenneth Cole hijacks the #Cairo hashtag during protests in Egypt to promote the brand
This wasn't the first time KC got blasted after a tragedy, Cole mentioned to the New York Daily News after Sept. 11, "Important moments like these are a time to reflect. ... To remind us, sometimes, that it's not only important what you wear, but it's also important to be aware.
5. MTV Australia takes a tasteless jab at America Ferrara and Eva Longoria during the Golden Globes
Tasteless remarks about peoples' nationalities and accents (that don't really exist) clearly didn't go over well.