France Postpones Black Friday to Quell Shopkeeper Rebellion


Under claim of Amazon stealing business, France delays Brack Friday by a week.

Claim: "Amazon is Stealing Business"

Solution: Postpone Black Friday

Black Friday, the U.S. import that has been embraced by European retailers as the quasi-official kickoff to the Christmas shopping season, will be delayed by a week in France, to Dec. 4, after the government wrested an agreement from Amazon and the country’s biggest retailers to delay their discounts.

The move is intended to level the playing field for booksellers, clothing shops and “nonessential” businesses that were forced to close their doors on Oct. 30 after a second national lockdown was imposed, propelling consumers to online sites, including Amazon.

In France, the episode has ignited a fresh backlash against the American online giant. Since it arrived in 2000, Amazon has become a favorite in France, capturing nearly half of online spending in 2019. During the most recent lockdown, sales in France jumped nearly 50 percent from a year ago, the company said.

Amazon Free Christmas

The mayor of Paris, Anne Hidalgo, and environmental organizations and trade groups, circulated an online petition titled “Noël Sans Amazon” (“An Amazon-free Christmas”). Addressed to Santa Claus, it commits signatories to a “#ChristmasWithoutAmazon,” which is described as a tax-dodging Grinch that destroys small businesses, jobs and the environment.

The virtual call to arms, however, quickly fell victim to an online hack that overloaded the website with fake signatures sent from over 200 different servers, including hundreds in the name of Jeff Bezos, Amazon’s chief executive, with the comment “Sorry, not sorry, Jeff.”

Thanksgiving in France

Black Friday is the day after Thanksgiving.

Here's something to ponder from FrenchToday.

Not only France doesn’t celebrate Thanksgiving, but the majority of French people don’t have a clue about what Thanksgiving is, and how important it is a celebration for our friends to the West.

At least the French understand Christmas even though Noël Sans Amazon” rates to be a total flop.



Comments (15)
No. 1-6

Rather than fight Amazon, they should simply partner with them. I cant tell you how many times I have walked into a retail store and not found the right tool, shoe, shirt, pant, kitchen item, whatever...I go home, get on Amazon and there it is ready to get to my house in a day or two.

Old retail is one huge waste of time: drive to store, walk aisles, wait at checkout, drive back home or if you didnt find item, repeat process at another store. Waste of time, fuel, and energy. The “opportunity cost” of retail is too much.

With the recent mall shooting in Wisconsin, it adds another reason not to hang out at retail shops too.

People in France probably feel the exact same way if Amazon is that popular.


I don't have anything good to say about Hidalgo, she is disliked by many for various reasons. What comes across though is that of bureaucrats trying to champion local business at the same time as ruining them - in short it is a ploy of sorts where "all the right things" are said and done but are in fact in contradiction.

There is no reason for europe to know about american arrangements at all, it has plenty of it's own traditions, each country has. Christmas a flop without consumerism is... american thinking. Savings and sales tend to be... after Christmas go figure. Halloween is another attempt.

It all plays into the hands of those out to destroy these countries, including their own elite, so not sure why anyone would push for large US multinational corps.


I use Amazon quite a bit. Though I will always check local stores as well. If the local store has the product and is close in price, they get my business. Particularly if the item has a chance to be returned. Amazon frequently is the winner because they have a far larger selection that I can't always find locally, and sometimes significantly lower prices. Competition is a good thing.


The French are aware of Thanksgiving and Halloween as American traditions so no big deal for them. Black Friday however is not in the same category and they see it as just a marketing thing even though some retailers, even big French ones, try to promote it. Small store owners just point out the hypocrisy of allowing large stores to stay open while closing the small ones and they are right. It looks like the government is just doing something, basically just anything, so they can been seen as doing something. Unfortunately to the people here it just looks like inconsistency in action and thought.

People here use Amazon a lot because they like the service it provides just like elsewhere in the world. What they don't like is that Amazon and other of the US tech companies use EU law loopholes to avoid paying taxes that smaller competitors cannot do. It has been a point of contention for years now and the US government consistently has taken the side of Big Tech these last four years. The French government did try to temporarily close Amazon's warehouses in April. It didn't work. Amazon just shipped the products in from their warehouses in surrounding countries. It was a fiasco.

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