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Yum Brands

(

YUM

) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.5%. By the end of trading, Yum Brands rose $1.10 (1.7%) to $66.11 on average volume. Throughout the day, 3.5 million shares of Yum Brands exchanged hands as compared to its average daily volume of four million shares. The stock ranged in a price between $65.66-$66.74 after having opened the day at $66.10 as compared to the previous trading day's close of $65.01. Other companies within the Leisure industry that increased today were:

Isle of Capri Casinos

(

ISLE

), up 7.3%,

Empire Resorts

(

NYNY

), up 6.4%,

Luby's

(

LUB

), up 5.3%, and

TheStreet Recommends

Orbitz Worldwide

(

OWW

), up 4.8%.

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YUM! Brands, Inc., together with its subsidiaries, operates as a quick service restaurant company in the United States and internationally. Yum Brands has a market cap of $30.5 billion and is part of the

services

sector. The company has a P/E ratio of 21.2, above the average leisure industry P/E ratio of 21 and above the S&P 500 P/E ratio of 17.7. Shares are up 10.2% year to date as of the close of trading on Thursday. Currently there are 15 analysts that rate Yum Brands a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Yum Brands as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, solid stock price performance and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front,

Bluegreen Corporation

(

BXG

), down 9.1%,

Cosi

(

COSI

), down 6%,

PokerTek

(

PTEK

), down 4.9%, and

Frisch's Restaurants

(

FRS

), down 4.3%, were all losers within the leisure industry with

Darden Restaurants

(

DRI

) being today's leisure industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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