Yum Brands Inc

(

YUM

) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 3.6%. By the end of trading, Yum Brands Inc rose $1.15 (2.1%) to $56.04 on average volume. Throughout the day, 3.8 million shares of Yum Brands Inc exchanged hands as compared to its average daily volume of 4.3 million shares. The stock ranged in a price between $55.62-$56.50 after having opened the day at $56.07 as compared to the previous trading day's close of $54.89. Other companies within the Leisure industry that increased today were:

Boyd Gaming Corporation

(

BYD

), up 14.3%,

Melco Crown Entertainment

(

MPEL

), up 13.4%,

Luby's Inc

(

LUB

), up 12.8%, and

Isle of Capri Casinos Inc

(

ISLE

), up 11.3%.

YUM! Brands, Inc., together with its subsidiaries, operates as a quick service restaurant company in the United States and internationally. The company develops, operates, franchises, and licenses a system of restaurants, which prepare, package, and sell various food items. Yum Brands Inc has a market cap of $24.28 billion and is part of the

services

sector. The company has a P/E ratio of 21.4, above the average leisure industry P/E ratio of 20.7 and above the S&P 500 P/E ratio of 17.7. Shares are up 11.9% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Yum as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, growth in earnings per share, good cash flow from operations and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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