Yum Brands

(

YUM

) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day down 1.5%. By the end of trading, Yum Brands fell $1.15 (-1.6%) to $70.34 on average volume. Throughout the day, 2.8 million shares of Yum Brands exchanged hands as compared to its average daily volume of 3.3 million shares. The stock ranged in price between $70.16-$70.92 after having opened the day at $70.89 as compared to the previous trading day's close of $71.49. Other company's within the Leisure industry that declined today were:

Dover Motorsports

(

DVD

), down 7.4%,

Good Times Restaurants

(

GTIM

), down 6%,

MakeMyTrip

(

MMYT

), down 4.8%, and

Isle of Capri Casinos

(

ISLE

), down 4.5%.

YUM! Brands, Inc., together with its subsidiaries, operates as a quick service restaurant company in the United States and internationally. Yum Brands has a market cap of $32.42 billion and is part of the

services

sector. The company has a P/E ratio of 22.5, above the average leisure industry P/E ratio of 22.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 21.1% year to date as of the close of trading on Tuesday. Currently there are 15 analysts that rate Yum Brands a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Yum Brands as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, solid stock price performance and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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