Yum Brands

(

YUM

) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole was unchanged today. By the end of trading, Yum Brands fell $1.56 (-2.4%) to $64.84 on average volume. Throughout the day, 5.5 million shares of Yum Brands exchanged hands as compared to its average daily volume of 4.4 million shares. The stock ranged in price between $64.75-$66.24 after having opened the day at $66.22 as compared to the previous trading day's close of $66.40. Other company's within the Leisure industry that declined today were:

Good Times Restaurants

(

GTIM

), down 7.1%,

Multimedia Games

(

MGAM

), down 6%,

Dover Downs Gaming & Entertainment

(

DDE

), down 3.9%, and

Ark Restaurants

(

ARKR

), down 3.8%.

  • ACTIVE STOCK TRADERS: Check out TheStreet's special offer for Real Money, headlined by Jim Cramer, now!

YUM! Brands, Inc., together with its subsidiaries, operates as a quick service restaurant company in the United States and internationally. Yum Brands has a market cap of $30.42 billion and is part of the

services

sector. The company has a P/E ratio of 21.1, above the average leisure industry P/E ratio of 20.9 and above the S&P 500 P/E ratio of 17.7. Shares are up 12.5% year to date as of the close of trading on Monday. Currently there are 14 analysts that rate Yum Brands a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Yum Brands as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, good cash flow from operations, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front,

DineEquity

(

DIN

), up 15.4%,

7 Days Group Holdings

(

SVN

), up 11.3%,

J. Alexander's Corporation

(

JAX

), up 10.9%, and

Frisch's Restaurants

(

FRS

), up 6.6%, were all gainers within the leisure industry with

Starwood Hotels & Resorts Worldwide

(

HOT

) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

null