NEW YORK (TheStreet) -- Alphabet (GOOGL) - Get Report stock is a must-buy for investors, Gerber Kawasaki's CEO Ross Gerber said on Fox Business' "Countdown to the Closing Bell With Liz Claman" on Thursday afternoon.
"You've got to buy this stock. I've been buying this stock and we own it anyway," he said.
Investors have to remember that Google is the "maser of search" and its asset YouTube is the "master of video," Gerber argued.
In addition, Alphabet is investing in some innovative sectors for the future, such as artificial intellgience, Nest products and the Internet of Things. "So many things that they're doing have so much potential," he added.
The firm is bullish on the stock long-term, particularly with the uptick in ad spending during the current political cycle as well as the release of Google's new Pixel smartphone, Gerber said.
"They're in good shape," he concluded.
After Thursday's closing bell, Alphabet reported 2016 third quarter earnings of $9.06 per share, beating estimates of $8.63 per share. Revenue rose by 20% year-over-year to $22.45 billion, topping expectations of $22.05 billion.
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Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings team rates Alphabet as a Buy with a ratings score of A. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that the team rates.
You can view the full analysis from the report here: GOOGL