Yahoo

(

YHOO

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 2.4%. By the end of trading, Yahoo rose 31 cents (2%) to $16.11 on average volume. Throughout the day, 14.2 million shares of Yahoo exchanged hands as compared to its average daily volume of 16 million shares. The stock ranged in a price between $15.84-$16.17 after having opened the day at $15.88 as compared to the previous trading day's close of $15.80. Other companies within the Internet industry that increased today were:

Blucora

(

BCOR

), up 27.7%,

Selectica

(

SLTC

), up 20.8%,

Groupon

(

GRPN

), up 14.8%, and

Synacor

(

SYNC

), up 8.4%.

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Yahoo! Inc., together with its subsidiaries, operates as a digital media company that delivers personalized digital content and experiences through various devices worldwide. It offers online properties and services to users; and a range of marketing services to businesses. Yahoo has a market cap of $18.95 billion and is part of the

technology

sector. The company has a P/E ratio of 16, below the average internet industry P/E ratio of 17.6 and below the S&P 500 P/E ratio of 17.7. Shares are down 2% year to date as of the close of trading on Thursday. Currently there are seven analysts that rate Yahoo a buy, one analyst rates it a sell, and 18 rate it a hold.

TheStreet Ratings rates Yahoo as a

buy

. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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