Yahoo! Inc

(

YHOO

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 0.6%. By the end of trading, Yahoo! Inc rose 35 cents (2.3%) to $15.70 on average volume. Throughout the day, 29.1 million shares of Yahoo! Inc exchanged hands as compared to its average daily volume of 32.9 million shares. The stock ranged in a price between $15.45-$15.94 after having opened the day at $15.60 as compared to the previous trading day's close of $15.35. Other companies within the Internet industry that increased today were:

China Finance Online

(

JRJC

), up 7.7%,

Market Leader Inc

(

LEDR

), up 6.4%,

Local.com Corporation

(

LOCM

), up 5.7%, and

Groupon Inc

(

GRPN

), up 5%.

Yahoo! Inc., together with its subsidiaries, operates as a digital media company that delivers personalized digital content and experiences through various devices worldwide. It offers online properties and services to users; and a range of marketing services to businesses. Yahoo! Inc has a market cap of $18.73 billion and is part of the

technology

sector. The company has a P/E ratio of 18.4, equal to the average internet industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 7.7% year to date as of the close of trading on Monday.

TheStreet Ratings rates Yahoo as a

buy

. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

eDiets.com Inc

(

DIET

), down 14.6%,

eDiets.com Inc

(

DIETD

), down 14.6%,

Banks.com Inc

(

BNX

), down 12.6%, and

Friendfinder Networks Inc

(

FFN

), down 8.8%, were all losers within the internet industry with

Travelzoo Inc

(

TZOO

) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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