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Yahoo

(

YHOO

) pushed the Internet industry lower today making it today's featured Internet loser. The industry as a whole closed the day up 0.8%. By the end of trading, Yahoo fell 9 cents (-0.6%) to $15.34 on average volume. Throughout the day, 13.5 million shares of Yahoo exchanged hands as compared to its average daily volume of 16.3 million shares. The stock ranged in price between $15.19-$16.35 after having opened the day at $15.40 as compared to the previous trading day's close of $15.44. Other company's within the Internet industry that declined today were:

Friendfinder Networks

(

FFN

), down 7.5%,

ValueClick

(

VCLK

), down 7.2%,

Zynga Inc Class A

(

ZNGA

), down 5%, and

TheStreet Recommends

Lionbridge Technologies

(

LIOX

), down 4.1%.

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Yahoo! Inc., together with its subsidiaries, operates as a digital media company that delivers personalized digital content and experiences through various devices worldwide. It offers online properties and services to users; and a range of marketing services to businesses. Yahoo has a market cap of $19.09 billion and is part of the

technology

sector. The company has a P/E ratio of 17.7, equal to the average internet industry P/E ratio and equal to the S&P 500 P/E ratio of 17.7. Shares are down 3.2% year to date as of the close of trading on Monday. Currently there are seven analysts that rate Yahoo a buy, one analyst rates it a sell, and 18 rate it a hold.

TheStreet Ratings rates Yahoo as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels, good cash flow from operations, growth in earnings per share and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front,

LiveDeal

(

LIVE

), up 16.8%,

Remark Media

(

MARK

), up 9.7%,

Synacor

(

SYNC

), up 6.4%, and

NetEase

(

NTES

), up 5.7%, were all gainers within the internet industry with

Akamai Technologies

(

AKAM

) being today's featured internet industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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