Yahoo

(

YHOO

) pushed the Internet industry lower today making it today's featured Internet loser. The industry as a whole closed the day down 1.1%. By the end of trading, Yahoo fell 22 cents (-1.4%) to $15.25 on average volume. Throughout the day, 14.7 million shares of Yahoo exchanged hands as compared to its average daily volume of 16.6 million shares. The stock ranged in price between $15.16-$15.34 after having opened the day at $15.30 as compared to the previous trading day's close of $15.47. Other company's within the Internet industry that declined today were:

BroadVision

(

BVSN

), down 7.2%,

Remark Media

(

MARK

), down 7%,

SouFun Holdings

(

SFUN

), down 6.5%, and

Tucows

(

TCX

), down 5.9%.

Yahoo! Inc., together with its subsidiaries, operates as a digital media company that delivers personalized digital content and experiences through various devices worldwide. It offers online properties and services to users; and a range of marketing services to businesses. Yahoo has a market cap of $18.72 billion and is part of the

technology

sector. The company has a P/E ratio of 17.5, equal to the average internet industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 4.8% year to date as of the close of trading on Tuesday. Currently there are six analysts that rate Yahoo a buy, one analyst rates it a sell, and 19 rate it a hold.

TheStreet Ratings rates Yahoo as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels, good cash flow from operations, growth in earnings per share and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front,

Synacor

(

SYNC

), up 14.5%,

Deltathree

(

DDDC

), up 9.1%,

Vipshop Holdings Ltd ADR

(

VIPS

), up 4.5%, and

Jiayuan.com International Ltd ADR

(

DATE

), up 4.1%, were all gainers within the internet industry with

Shutterfly

(

SFLY

) being today's featured internet industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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