Xerox Corporation

(

XRX

) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 2.6%. By the end of trading, Xerox Corporation rose 20 cents (3%) to $6.84 on average volume. Throughout the day, 15 million shares of Xerox Corporation exchanged hands as compared to its average daily volume of 12.7 million shares. The stock ranged in a price between $6.65-$6.91 after having opened the day at $6.68 as compared to the previous trading day's close of $6.64. Other companies within the Consumer Durables industry that increased today were:

Cobra Electronics Corporation

(

COBR

), up 16.4%,

Virco Manufacturing Corporation

(

VIRC

), up 8.8%,

Harman International Industries

(

HAR

), up 8.3%, and

Fossil

(

FOSL

), up 8.3%.

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Xerox Corporation provides business process and information technology (IT) outsourcing, and document management services worldwide. Xerox Corporation has a market cap of $8.6 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 7.1, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 16.6% year to date as of the close of trading on Thursday. Currently there are four analysts that rate Xerox Corporation a buy, one analyst rates it a sell, and three rate it a hold.

TheStreet Ratings rates Xerox Corporation as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, attractive valuation levels, good cash flow from operations, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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