Xerox Corporation

(

XRX

) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day down 0.1%. By the end of trading, Xerox Corporation fell 25 cents (-3.5%) to $6.94 on heavy volume. Throughout the day, 19.4 million shares of Xerox Corporation exchanged hands as compared to its average daily volume of 11.2 million shares. The stock ranged in price between $6.93-$7.23 after having opened the day at $7.17 as compared to the previous trading day's close of $7.19. Other company's within the Consumer Durables industry that declined today were:

Champion Industries

(

CHMP

), down 11.8%,

LJ International

(

JADE

), down 8.5%,

Chromcraft Revington

(

CRC

), down 4.2%, and

Emerson Radio

(

MSN

), down 3.8%.

Xerox Corporation provides business process and information technology (IT) outsourcing, and document management services worldwide. Xerox Corporation has a market cap of $9.69 billion and is part of the

consumer goods

sector. The company has a P/E ratio of eight, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 9.7% year to date as of the close of trading on Wednesday. Currently there are four analysts that rate Xerox Corporation a buy, one analyst rates it a sell, and three rate it a hold.

TheStreet Ratings rates Xerox Corporation as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, attractive valuation levels, good cash flow from operations, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front,

Entertainment Gaming Asia

(

EGT

), up 9.1%,

Cobra Electronics Corporation

(

COBR

), up 4.5%,

LSI Industries

(

LYTS

), up 4.5%, and

Nautilus Group

(

NLS

), up 4.1%, were all gainers within the consumer durables industry with

Beam

(

BEAM

) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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