Xerox Corporation

(

XRX

) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole was unchanged today. By the end of trading, Xerox Corporation fell 7 cents (-0.9%) to $7.61 on average volume. Throughout the day, 12.8 million shares of Xerox Corporation exchanged hands as compared to its average daily volume of 14.3 million shares. The stock ranged in price between $7.59-$7.72 after having opened the day at $7.71 as compared to the previous trading day's close of $7.68. Other company's within the Consumer Durables industry that declined today were:

Virco Manufacturing Corporation

(

VIRC

), down 4.7%,

Nautilus Group Inc

(

NLS

), down 4%,

Eastman Kodak Company

(

EK

), down 3.5%, and

Kimball International Inc

(

KBALB

), down 3.4%.

Xerox Corporation engages in the development, manufacture, marketing, service, and finance of document equipment, software, solutions, and services worldwide. The company operates in three segments: Technology, Services, and Other. Xerox Corporation has a market cap of $10.5 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 10.2, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 33.3% year to date as of the close of trading on Monday.

TheStreet Ratings rates Xerox as a

hold

. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, revenue growth and attractive valuation levels. However, as a counter to these strengths, we find that the stock has had a generally disappointing performance in the past year.

On the positive front,

Entertainment Gaming Asia Inc

(

EGT

), up 6.1%,

SGOCO Group

(

SGOC

), up 5.1%,

Steelcase Inc

(

SCS

), up 4.8%, and

Industrie Natuzzi

(

NTZ

), up 4.5%, were all gainers within the consumer durables industry with

Koninklijke Philips Electronics

(

PHG

) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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