Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

.

Xerox Corporation

(

XRX

) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day down 1.4%. By the end of trading, Xerox Corporation fell 38 cents (-5.2%) to $6.98 on heavy volume. Throughout the day, 18.7 million shares of Xerox Corporation exchanged hands as compared to its average daily volume of 10.1 million shares. The stock ranged in price between $6.90-$7.36 after having opened the day at $7.35 as compared to the previous trading day's close of $7.36. Other companies within the Consumer Durables industry that declined today were:

SGOCO Group

(

SGOC

), down 11.1%,

Johnson Outdoors

(

JOUT

), down 5.7%,

Black Diamond

(

BDE

), down 5.1%, and

Fabrinet

(

FN

), down 4.8%.

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Xerox Corporation provides business process and information technology (IT) outsourcing, and document management services worldwide. Xerox Corporation has a market cap of $9.57 billion and is part of the consumer goods sector. The company has a P/E ratio of 8.1, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 7.5% year to date as of the close of trading on Thursday. Currently there are four analysts that rate Xerox Corporation a buy, one analyst rates it a sell, and three rate it a hold.

TheStreet Ratings rates Xerox Corporation as a

hold

. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow, a generally disappointing performance in the stock itself and unimpressive growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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