NEW YORK (TheStreet) -- Sequential Brands(SQBG) - Get Report , Martha Stewart's parent company, announced today a partnership with meal-kit delivery service Marley Spoon to bring recipes, and their required ingredients, right to your doorstep, CNBC reports.
The partnership, called Martha & Marley Spoon, will deliver Stewart's recipes and visual instructions for meals that can be prepared and cooked in 40 minutes or less. They can be ordered on Marley Spoon's website and can be purchased in a two-person box, family box or as additional meals.
"Families are busier than ever, and it is incredibly important that everyone has the ability to cook wholesome dinners that can maximize family time together every night of the week," Stewart said in a statement.
The venture will rival start-up delivery services such as Blue Apron and Munchery. The New York Times and Amazon.com (AMZN) also recently announced plans to launch meal deliveries.
New York City-based Sequential Brands owns various consumer brands such as Martha Stewart, Emeril Lagasse and Joe's Jeans.
Shares of Sequential Brands are down by 1.34% to $8.10 in Tuesday afternoon trading.
Separately, TheStreet Ratings rated Sequential Brands as a "sell" with a score of D.
This is driven by a few notable weaknesses, which can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, generally high debt management risk and feeble growth in its earnings per share.
You can view the full analysis from the report here: SQBG
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.