NEW YORK (TheStreet) -- Netflix (NFLX) - Get Report is considering entering China's market as part of its efforts to expand its subscriber base outside of the U.S., a senior company executive said on Thursday, according to Reuters.
Netflix announced in January that it was launching its service in more than 130 new markets worldwide in an attempt to combat slowing growth within its home country.
But the video streaming service has failed to enter China, where content providers face strict regulations and censorship challenges, and has struggled to make headway in major Asian markets such as South Korea and Indonesia due to a lack of local content and regulatory issues, Reuters reports.
In April Netflix said it expects second-quarter international subscription growth to fall short of analysts' estimates.
Shares of the Los Gatos, CA company are sliding 0.46% to $90.64 in early-afternoon trading on Thursday.
Separately, TheStreet Ratings team rates the stock as a "hold" with a ratings score of C+.
Netflix's strengths such as its robust revenue growth, expanding profit margins and increase in net income are countered by weaknesses including a generally disappointing performance in the stock itself, generally higher debt management risk and disappointing return on equity.
You can view the full analysis from the report here: NFLX
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