NEW YORK (TheStreet) -- Estee Lauder Cos. (EL) - Get Report  stock coverage was initiated at Societe Generale earlier this morning with a "buy" rating and a $106 price target.

The company has a strong foundation for growth, analysts said.

It's also a leader in global prestige beauty and U.S. prestige beauty with 15% of market share and 40% of market share, respectively.

The firm is siding with the bulls however, some risks include rise of competing smaller brands and failure to revive skincare sales, according to the analyst note.

Shares are falling 0.77% to $91.01 on Wednesday morning. 

Based in New York, Estee Lauder manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide.

Separately, TheStreet Ratings currently has a "Buy" rating on the stock with a letter grade of A+. 

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

You can view the full analysis from the report here: EL

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