NEW YORK (TheStreet) -- Shares of the Coca-Cola Co. (KO) - Get Coca-Cola Company (The) Report are up by 0.11% to $46.53 on Wednesday morning, even as data compiled by Beverage Digest shows that U.S. soda consumption fell to a 30 year low in 2015.
Americans have been moving away from sugary carbonated soft drinks in favor of more health conscience choices such as juices and water.
Overall sales of carbonated soft drinks tumbled for the 11th consecutive year in 2015, Fortune reports. Total volume was down by 1.2%, compared to the 0.9% drop in 2014.
Of the three largest soda makers, Coke, PepsiCo (PEP) and Dr Peper Snapple (DPS), PepsiCo saw the biggest decline with a 3.1% dip in volume. Coke's decline was 1% and Dr Peper Snapple's was only 0.1% for 2015.
Diet soda consumption was the biggest loser in 2015 with Diet Coke reporting a decline of 5%, Fortune added. Coca-Cola did see some positives in 2015 with its Sprite and Fanta brands showing a rise in volume of 3.3% and 8.3%, respectively.
Coca-Cola is an Atlanta-based beverage producer that owns or licenses and markets over 500 nonalcoholic beverage brands.
Separately, TheStreet Ratings has set a "buy" rating and a score of B on Coca-Cola stock. This is driven by several positive factors, which TheStreet Ratings believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks it covers.
The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, increase in net income, notable return on equity and expanding profit margins. TheStreet Ratings feels its strengths outweigh the fact that the company has had generally high debt management risk by most measures that it evaluated.
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
You can view the full analysis from the report here: KO