NEW YORK (TheStreet) -- Amazon.com (AMZN) - Get Report is increasing the number of products available for instant reordering using its wireless Dash Buttons due to strong customer demand.

Last year, the Seattle-based e-commerce giant rolled out the plastic tabs, which can be attached to surfaces such as washing machines or anywhere a customer is likely to notice that a product is running low, Bloomberg noted.

When Amazon.com Prime customers are in need of a product, they can push the Wifi-enabled button, which prompts Amazon.com to deliver the item.

The online retailer boosted the number of brands that can be reordered using the button to more than 100, according to a statement.

Dash Button orders have grown by more than 75% over the last three months and occur more than once a minute, the company said.

Shares of Amazon.com are edging lower by 0.03% to $598.52 on Thursday morning

(Amazon.com is held in the Growth Seeker portfolio. See all of the holdings with a free trial).

Separately, TheStreet Ratings Team has a "Hold" rating with a score of C on the stock.

The primary factors that have impacted the rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks.

The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and robust revenue growth.

However, as a counter to these strengths, the team finds that the company has favored debt over equity in the management of its balance sheet.

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

You can view the full analysis from the report here: AMZN

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