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NEW YORK (TheStreet) -- Signs the home improvement market is recovering restored investors' confidence in Masco Corporation (MAS) - Get Masco Corporation (MAS) Report. The company, which manufactures cabinetry, faucets and other construction supplies, surged 3.7% to $21.84 by midday.

On Wednesday, Jim Cramer and Stephanie Link added 1,500 shares of the company to their Action Alerts Plus portfolio, on the view the sector still has room to expand to its 2007 peak.

"The company's repair/remodeling exposure is what we are most excited about (it accounts for 73% of Masco's total sales exposure), and we see it continuing to be a big theme for 2014," wrote Cramer and Link in their report.

Year to date, Masco Corp has climbed 31.1%, leading the SPDR S&P Homebuilders index (XHB) - Get SPDR S&P Homebuilders ETF Report which is up 17.96% for the year.

The home improvement industry has been buffeted by macroeconomic headwinds after the housing market crashed during the U.S. economic downturn. Over the third quarter, Lowe's (LOW) - Get Lowe's Companies, Inc. (LOW) Report and Home Depot (HD) - Get Home Depot, Inc. (HD) Reportreported a 6.2% and 7.4% increase in same-store sales, respectively, indicating a market recovery is well under way.

TheStreet Recommends

TheStreet Ratings team has reiterated its "buy" rating for Masco Corp with a ratings score of B-. The team has this to say about their recommendation:

"We rate Masco Corp (MAS) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, good cash flow from operations, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • MAS's revenue growth has slightly outpaced the industry average of 7.8%. Since the same quarter one year prior, revenues rose by 12.4%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • Masco Corp reported significant earnings per share improvement in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, Masco Corp continued to lose money by earning -19 cents a share vs. -$1.34 a share in the prior year. This year, the market expects an improvement in earnings (79 cents versus -19 cents).
  • The net income growth from the same quarter one year ago has significantly exceeded that of the S&P 500 and the Building Products industry. The net income increased by 586.7% when compared to the same quarter one year prior, rising from $15 million to $103 million.
  • The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. Compared to other companies in the Building Products industry and the overall market, Masco Corp's return on equity significantly exceeds that of both the industry average and the S&P 500.
  • Net operating cash flow has significantly increased by 209.57% to $291 million when compared to the same quarter last year. In addition, Masco Corp has also vastly surpassed the industry average cash flow growth rate of 53.86%.