NEW YORK (TheStreet) -- Shares of Kohl’s Corp. (KSS) - Get Kohl's Corporation (KSS) Report are lower by -1.84% to $54.89 in mid-afternoon trading on Wednesday, as department store stocks react negatively to Macy’s (M) - Get Macy's Inc Report reported lower than expected 2014 second quarter earnings, and that it lowered its full year forecast.

Macy’s net income was $292 million, or 80 cents per share for the most recent quarter, which came in below the 86 cents analysts had forecast.

The company's revenue increased 3.3% to $6.27 billion for the 2014 second quarter, falling short of the $6.3 billion analysts expected.

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Other department store stocks declining as a result include Nordstrom Inc. (JWN) - Get Nordstrom, Inc. (JWN) Report, down -1.31% to $67.81, JC Penney Co. Inc. (JCP) - Get J. C. Penney Company, Inc. Report, lower by -1.96% to $9.27, and Lands’ End Inc. (LE) - Get Lands' End, Inc. Report, down -1% to $34.70.


Separately, TheStreet Ratings team rates KOHL'S CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate KOHL'S CORP (KSS) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, expanding profit margins, increase in stock price during the past year and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • 36.76% is the gross profit margin for KOHL'S CORP which we consider to be strong. It has increased from the same quarter the previous year. Along with this, the net profit margin of 3.07% is above that of the industry average.
  • Compared to where it was 12 months ago, the stock is up, but it has so far lagged the appreciation in the S&P 500. Turning our attention to the future direction of the stock, it goes without saying that even the best stocks can fall in an overall down market. However, in any other environment, this stock still has good upside potential despite the fact that it has already risen in the past year.
  • The debt-to-equity ratio is somewhat low, currently at 0.82, and is less than that of the industry average, implying that there has been a relatively successful effort in the management of debt levels. Even though the company has a strong debt-to-equity ratio, the quick ratio of 0.27 is very weak and demonstrates a lack of ability to pay short-term obligations.
  • Regardless of the drop in revenue, the company managed to outperform against the industry average of 6.7%. Since the same quarter one year prior, revenues slightly dropped by 3.1%. The declining revenue appears to have seeped down to the company's bottom line, decreasing earnings per share.
  • You can view the full analysis from the report here: KSS Ratings Report

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