NEW YORK (TheStreet) -- Shares of Glori Energy (GLRI) are rising, up 13.73% to $11.13, after independent equity research firm SeeThruEquity initiated coverage on the Houston-based firm with a price target of $13.37 per share.

Glori's so-called "AERO" technology is a "highly efficient, environmentally sustainable, cost-effective solution for increasing oil recovery from existing reservoirs," the firm noted.

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