Story updated at 9:45 a.m. to reflect market activity.

NEW YORK (TheStreet) -- American Airlines (AAL) - Get American Airlines Group, Inc. Report could rise as high as $37 according to UBS.

American Airlines fell 0.2% to $36.50 in morning trading.

The firm raised its price target for the airline from $35 while maintaining its "neutral" rating.

"We met with Scott Kirby (President), Derek Kerr (CFO), Dan Cravens (IR) and Shelli Cassel (IR) for first time," analyst Darryl Genovesi wrote.

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"Discussion covered 1.) favorable industry backdrop, 2.) margin opportunity relative to peers, 3.) merger-integration risk, 4.) weather, and 5.) impact of fleet investment on both cash generation and capacity flexibility. While we remain concerned about 2014-17 capex spend, and management emphasized the weather impact in Q1 would be meaningful, we left with increased confidence in the domestic pricing story and AAL's plan to drive margin improvement over the next few years."

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

AAL data by YCharts

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STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.