Whirlpool Corporation

(

WHR

) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole was unchanged today. By the end of trading, Whirlpool Corporation fell $1.25 (-2%) to $61.88 on average volume. Throughout the day, 1.8 million shares of Whirlpool Corporation exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in price between $60.45-$63.16 after having opened the day at $63.02 as compared to the previous trading day's close of $63.13. Other company's within the Consumer Durables industry that declined today were:

Champion Industries

(

CHMP

), down 12.6%,

Furniture Brands International

(

FBN

), down 4.1%,

Industrie Natuzzi

(

NTZ

), down 3.9%, and

Mattress Firm

(

MFRM

), down 3.3%.

Whirlpool Corporation engages in the manufacture and marketing of home appliances worldwide. Its principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. Whirlpool Corporation has a market cap of $4.85 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 15.7, below the average consumer durables industry P/E ratio of 15.9 and below the S&P 500 P/E ratio of 17.7. Shares are up 32.4% year to date as of the close of trading on Wednesday. Currently there is one analyst that rates Whirlpool Corporation a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Whirlpool Corporation as a

hold

. The company's strengths can be seen in multiple areas, such as its attractive valuation levels and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and weak operating cash flow.

On the positive front,

Virco Manufacturing Corporation

(

VIRC

), up 11.3%,

Chromcraft Revington

(

CRC

), up 8.7%,

Cascade Microtech

(

CSCD

), up 8.4%, and

Kid Brands

(

KID

), up 5.5%, were all gainers within the consumer durables industry with

Beam

(

BEAM

) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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