Amazon.com Inc. (AMZN - Get Report)  announced that Prime Day will begin on Monday, July 16 and will be six hours longer than last year's event.

Prime Day will begin at 3 p.m. ET on July 16 and will run through the July 17. It has been extended to 36 hours from 30 hours last year.
 

In a news release, Amazon said it will launch more than 1 million deals on Prime Day exclusively for members around the world. Whole Foods, which Amazon acquired in 2017, will be part of the mix this time around. Amazon said Prime members will be offered select deals at its more than 460 Whole Foods Market stores in the U.S.

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