What to Look For When Macy's (M) Reports Q2 Earnings - TheStreet

NEW YORK (TheStreet) -- Shares of Macy's (M) - Get Report  were slumping in mid-afternoon trading on Tuesday as the company is expected to report second quarter results before Thursday's opening bell. 

Wall Street is looking for the Cincinnati-based department store to post earnings of 45 cents per share on revenue of $5.74 billion. 

For the 2015 second quarter, Macy's reported earnings of 64 cents per share and $6.1 billion in revenue. 

Macy's experienced slow department store sales last month despite improving trends in May and June, causing the department store to be more aggressive with markdowns, Cleveland Research said. 

Analysts at Morningstar Investment Service speculate that Macy's July sales loss could be due to increased competition from e-commerce retailers. Macy's noted that its decline in first quarter sales was due to e-commerce trends, traffic declines at the mall, as well as a drop in tourism sales, MarketWatch reports. 

However, the back-to-school season may help boost Macy's sales in the second half, according to MarketWatch

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:

We rate MACY'S INC as a Hold with a ratings score of C. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, expanding profit margins and notable return on equity. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and generally higher debt management risk.

You can view the full analysis from the report here: M

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