NEW YORK (TheStreet) -- Shares of (AMZN) - Get Report were falling in mid-afternoon trading on Wednesday as the e-commerce giant prepares to report 2016 third-quarter earnings after Thursday's market close. 

Analysts surveyed by FactSet are modeling earnings of 78 cents per share on $32.69 billion in revenue. For the year-ago period, reported earnings of 17 cents per share on revenue of $25.36 billion.

JMP Securities reiterated its "market perform" rating and $950 price target on the stock ahead of tomorrow's announcement.

The firm expects to report results in line or above its and consensus estimates. 

In tomorrow's release, JMP will be looking for gross merchandise volume, Prime Day contribution, Amazon Web Services revenue growth and margins, Amazon fulfilled unit growth, holiday season preparation and consolidated segment operating income.

TST Recommends

"Overall, Amazon remains one of our top picks across the Internet sector given continued wallet share gains, improved overall profitability in its core retail business that is enabling newer products and services, and continued strong growth and profitability at AWS," JMP said.

( is held in the Growth Seeker portfolio. See all of the holdings with a free trial).

Separately, TheStreet Ratings team rates the stock as a "buy" with a ratings score of B-.'s strengths such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, expanding profit margins and good cash flow from operations outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

You can view the full analysis from the report here: AMZN

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author. 

Image placeholder title