NEW YORK (TheStreet) -- Weight Watchers Int'l (WTW) - Get Report  stock is down by 25.21% to $11.63 in mid-morning trading on Friday, after the company reported an unexpected loss during the 2015 fourth quarter. 

After the market close on Thursday, the weight management services company reported an adjusted loss of 3 cents per share, while Wall Street was projecting earnings of 2 cents per share. However, revenue of $259.2 million topped analysts' estimates for revenue of $257.7 million. 

Reaction to Weight Watchers' new " Beyond the Scale" program has been mixed, Barclays said in a note on Friday. However, recruitment trends have improved, the firm added.

The firm lowered its price target on Weight Watchers stock to $14 from $17. The firm maintained its "equal weight" rating on the stock.

"Many people, including us, had unrealistic expectations about how quickly the changes Weight Watchers is making to its business would benefit results, perhaps because we did not take into account fully the problematic reputation the company has had recently," Barclays said.

Separately, TheStreet Ratings Team has a "Sell" rating with a score of D+ on the stock. The company's weaknesses can be seen in multiple areas, such as its feeble growth in its earnings per share, weak operating cash flow and generally disappointing historical performance in the stock itself.

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You can view the full analysis from the report here: WTW

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