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On a rough day for U.S. stocks, three familiar American brand names, among a few others, are emerging as gainers on one of the biggest single-day declines for U.S. stocks in six months.

All the major indexes are down on the day, with tech leading the losses, as the Nadsdaq I:IXIC  shed 206 points, or 2.7% by mid-afternoon trading following weaker-than-expected demand from a key auction of 10-year Treasury bonds earlier in the session. The S&P 500  undefined  was marked 2.13%, en route to its longest multi-day losing streak in two years, while the Dow Jones Industrial Average I:DJA  slumped 540 points, or 2.03%, for the biggest one-day fall since late March. The Dow Jones is now at a measly 4.72% gain on the year, while the S&P 500's year-to-date gain stands at 5.54%.

Here are three of the biggest gainers

General Mills Inc. (GIS) - Get General Mills, Inc. (GIS) Report is tied for the biggest gainer on the S&P 500, jumping 2.72%, while Kohl's Corporation (KSS) - Get Kohl's Corporation (KSS) Report   not far behind thanks to a 2.58% gain helped by a 'buy' rating from Bank of America, which has a price target of $90 per share, representing about 24% upside from its current level. Dow component Home Depot Inc. (HD) - Get Home Depot, Inc. (HD) Report   is leading the board with a 0.37% bump, perhaps in advance of an anticipated uptick in sales once Hurricane Micheal passes over the Florida panhandle and peters out along its path to the Carolina coast. 

Other notable gainers on the day are J M Smucker Co. (SJM) - Get J.M. Smucker Company (SJM) Report  on the S&P 500, which is up 2.68% on the session, and Nasdaq-listed Vodafone Group Plc, which rose 2.72% to lead the tech-focused index . 

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As tech leads the biggest losers on the day, Amazon (AMZN) - Get, Inc. Report lost 3.72%, taking the online retailing giant into correction territory, while Netflix (NFLX) - Get Netflix, Inc. (NFLX) Report . lost 5.72% and micro blogging website Twitter Inc. (TWTR) - Get Twitter, Inc. Report  shed 6.76%.  

Amazon and Kohl's are holdings in Jim Cramer's Action Alerts PLUS member club. Want to be alerted before Jim Cramer buys or sells AMZN or KSS? Learn more now.