Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Walt Disney

(

DIS

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 1.5%. By the end of trading, Walt Disney rose $1.20 (1.8%) to $66.69 on average volume. Throughout the day, 8,078,118 shares of Walt Disney exchanged hands as compared to its average daily volume of 7,970,800 shares. The stock ranged in a price between $65.92-$66.76 after having opened the day at $65.98 as compared to the previous trading day's close of $65.49. Other companies within the Media industry that increased today were:

Liberty Media Corporation

(

LMCAD

), up 14.2%,

Liberty Media Corporation

(

LMCA

), up 14.2%,

Ku6 Media

(

KUTV

), up 9.1% and

Rentrak Corporation

(

RENT

), up 6.4%.

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The Walt Disney Company operates as an entertainment company worldwide. Its Media Networks segment engages in broadcast television network, television production and distribution, television stations, broadcast radio networks and stations, and publishing and digital operations. Walt Disney has a market cap of $117.9 billion and is part of the services sector. The company has a P/E ratio of 21.8, above the S&P 500 P/E ratio of 17.7. Shares are up 31.5% year to date as of the close of trading on Friday. Currently there are 14 analysts that rate Walt Disney a buy, no analysts rate it a sell, and 9 rate it a hold.

TheStreet Ratings rates

Walt Disney

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, notable return on equity and good cash flow from operations. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front,

Charm Communications

(

CHRM

), down 5.2%,

CTC Media

(

CTCM

), down 3.3%,

Central European Media

(

CETV

), down 2.5% and

Radio One

(

ROIA

), down 1.7%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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