Visa

(

V

) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day up 1.3%. By the end of trading, Visa rose 91 cents (0.8%) to $120.28 on average volume. Throughout the day, 4.4 million shares of Visa exchanged hands as compared to its average daily volume of 3.5 million shares. The stock ranged in a price between $119-$120.95 after having opened the day at $120.15 as compared to the previous trading day's close of $119.37. Other companies within the Diversified Services industry that increased today were:

China HGS Real Estate

(

HGSH

), up 12.9%,

Cenveo

(

CVO

), up 12.2%,

Genetic Technologies

(

GENE

), up 11%, and

Magal Security Systems

(

MAGS

), up 11%.

Visa Inc., a payments technology company, engages in the operation of retail electronic payments network worldwide. It facilitates commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities. Visa has a market cap of $63.03 billion and is part of the

services

sector. The company has a P/E ratio of 19.6, below the average diversified services industry P/E ratio of 27.9 and above the S&P 500 P/E ratio of 17.7. Shares are up 17.6% year to date as of the close of trading on Friday. Currently there are 23 analysts that rate Visa a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Visa as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front,

Kelly Services

(

KELYB

), down 6.6%,

Scientific Learning Corporation

(

SCIL

), down 5.8%,

Education Management Corporation

(

EDMC

), down 5.3%, and

National American University Holdings

(

NAUH

), down 4.7%, were all losers within the diversified services industry with

Mercadolibre

(

MELI

) being today's diversified services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services

(

IYC

) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers

(

SCC

).

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