Visa Inc

(

V

) pushed the Diversified Services industry lower today making it today's featured Diversified Services loser. The industry as a whole closed the day down 2.5%. By the end of trading, Visa Inc fell $1.55 (-1.7%) to $89.29 on average volume. Throughout the day, 5.2 million shares of Visa Inc exchanged hands as compared to its average daily volume of five million shares. The stock ranged in price between $89.20-$91.76 after having opened the day at $90.36 as compared to the previous trading day's close of $90.84. Other company's within the Diversified Services industry that declined today were:

School Specialty Inc

(

SCHS

), down 19.3%,

Phoenix New Media Ltd ADR

(

FENG

), down 14.8%,

Cadiz Inc

(

CDZI

), down 8.6%, and

Rainmaker Systems Inc

(

RMKR

), down 8.5%.

Visa Inc. operates retail electronic payments network worldwide. It facilitates commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities. Visa Inc has a market cap of $47.57 billion and is part of the

services

sector. The company has a P/E ratio of 17.7, below the average diversified services industry P/E ratio of 25.5 and equal to the S&P 500 P/E ratio of 17.7. Shares are up 29.1% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Visa as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services

(

IYC

) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers

(

SCC

).

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