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Virgin Media

(

VMED

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 1.2%. By the end of trading, Virgin Media rose 14 cents (0.6%) to $23.56 on average volume. Throughout the day, 3.2 million shares of Virgin Media exchanged hands as compared to its average daily volume of 3.6 million shares. The stock ranged in a price between $23.09-$23.61 after having opened the day at $23.19 as compared to the previous trading day's close of $23.41. Other companies within the Media industry that increased today were:

NTN Buzztime

(

NTN

), up 12.7%,

Spanish Broadcasting System

(

SBSA

), up 9.1%,

KIT Digital

(

KITD

), up 8.8%, and

TheStreet Recommends

A.H. Belo Corporation

(

AHC

), up 8.3%.

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Virgin Media Inc., through its subsidiaries, provides entertainment and communications services in the United Kingdom. Virgin Media has a market cap of $6.44 billion and is part of the

services

sector. Shares are up 9.5% year to date as of the close of trading on Friday. Currently there are four analysts that rate Virgin Media a buy, one analyst rates it a sell, and two rate it a hold.

TheStreet Ratings rates Virgin Media as a

hold

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and revenue growth. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, generally poor debt management and weak operating cash flow.

On the negative front,

Dial Global

(

DIAL

), down 8.8%,

LodgeNet Interactive Corporation

(

LNET

), down 6.6%,

Tudou Holdings

(

TUDO

), down 6.3%, and

Monster Worldwide

(

MWW

), down 6.2%, were all losers within the media industry with

DIRECTV

(

DTV

) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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