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NEW YORK (TheStreet) -- Virgin America (VA) stock is rising by 10.07% to $37.61 on heavy trading volume this afternoon, after the company received takeover offers from JetBlue Airways (JBLU) and Alaska Air Group (ALK), sources told Bloomberg.

Talks are ongoing, and a deal could be announced as early as next week.

It is unclear whether there will be other bidders, Bloomberg adds. Virgin America still might decide to abandon the discussions and remain independent.

Virgin America is a Burlingame, Calif.-based airline.

About 1.43 million shares of Virgin America have been traded so far today, compared to the company's average trading volume of roughly 784,455 shares per day. 

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Separately, TheStreet Ratings team rates the stock as a "hold" with a ratings score of C-.

Virgin America's strengths such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we find that we feel that the company's cash flow from its operations has been weak overall.

You can view the full analysis from the report here: VA

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author. 

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