VF Corporation

(

VFC

) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.2%. By the end of trading, VF Corporation fell $1.13 (-0.8%) to $147.28 on light volume. Throughout the day, 588,252 shares of VF Corporation exchanged hands as compared to its average daily volume of 916,300 shares. The stock ranged in price between $146.40-$149.48 after having opened the day at $148.87 as compared to the previous trading day's close of $148.41. Other company's within the Consumer Goods sector that declined today were:

Standard Register Company

(

SR

), down 12.3%,

Rocky Brands

(

RCKY

), down 11.7%,

Mad Catz Interactive

(

MCZ

), down 9%, and

Shiner International

(

BEST

), down 8.7%.

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V.F. Corporation designs and manufactures, or sources from independent contractors various apparel and footwear products primarily in the United States and Europe. VF Corporation has a market cap of $16.48 billion and is part of the

consumer non-durables

industry. The company has a P/E ratio of 18.7, above the average consumer non-durables industry P/E ratio of 18.1 and above the S&P 500 P/E ratio of 17.7. Shares are up 16.9% year to date as of the close of trading on Tuesday. Currently there are 13 analysts that rate VF Corporation a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates VF Corporation as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and reasonable valuation levels. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front,

iRobot Corporation

(

IRBT

), up 18%,

China Xiniya Fashion

(

XNY

), up 13.5%,

Tempur-Pedic International

(

TPX

), up 9.4%, and

China Marine Food Group

(

CMFO

), up 9.1%, were all gainers within the consumer goods sector with

Coca-Cola

(

CCE

) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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